In my book business, we had up to seven full time publicists on staff, and yet we would still hire outside publicity firms to promote our books. Most publicity work is promotion work—getting attention for businesses and their products. Most publicity firms specialize, for example one firm may specialize in promoting high tech firms in Boston, another may specialize in promoting restaurants in Providence. Many of the national publicity firms I have used were founded by somebody who had previously had experience working at a media outlet. But this business isn’t rocket science…if you are good at networking and you can get promotion for your clients then you can succeed at this business.
Federal: The federal licenses and permits page on the Small Business Association’s website outlines all the business activities that call for special permission from the federal government, and directs you to the proper agencies. They also have a decent article on business taxes, but the best place to learn about this is on the IRS website.
Build your own social following and create a personal brand for yourself like Matt Nelson, founder of WeRateDogs has done (thus growing his following to more than 2.8 Million people), and countless opportunities will come your way for turning this side business idea into a full-time business.
Be willing to evolve. If you come to find that your initial marketing plan just isn’t working, it’s time to do some more research and reevaluate your approach. Don’t just keep pouring time and money into a strategy that isn’t getting results.
Have a knack for staying organized? If you’re a jack of all trades, you should consider working as a virtual assistant as a side business idea. You can find great gigs on Elance, Indeed, or Upwork. It can be an awesome way to rub shoulders with some very important people, build up your professional network, develop in-demand new skills (like creating GIFs and VR videos), grow your side business idea and you’ll have the added perk of being able to start this as a home based business idea. Becoming a virtual assistant can be a particularly great side business idea if you’re hoping to travel the world while making money online as a digital nomad.
One additional thing to keep in mind is to make sure that your coffee shop design appeals to both a mid-day and a post-work crowd. Nothing says small town charm like a simple, relaxed business layout. Opting for a design concept that is genuine and modest will suit most customers and provide that small town ambiance patrons crave.
Like drinking beer? Why not try making it yourself as your side business idea? With enough patience and skill you might end up brewing something that others are willing to pay to drink. Pick up an easy-to-use starter kit from Mr. Beer online, invest the time it’ll take to perfect your craft, make a unique brew and start shopping it around to friends & family to see what they think of this side business idea.
As with any business, marketing is what unlocks your success. It’s not enough to know that there’s demand for your products—you need to figure out ways to reach the people that are most likely to buy them. You need to get the right visitors to discover your products.
You can curate products from different suppliers into your own online store under a theme that focuses on a specific niche, like mats for yoga enthusiasts or water bowls for dog owners. When a customer buys a product from you, the order is sent to your supplier who fulfills it on your behalf. However, you are still responsible for your own customer service.
This is a specialized niche of the fencing business, but so differentiated that it is basically a totally separate, non-competitive business—and that’s the best kind of niche to find! Your market is dog owners, and probably the owners of some types or dogs, or maybe multiple dogs, are much more likely to be customers than others, which means that you can really target your marketing!
When you don’t have money to start your business, it’s essential you find the right people who can help. You may attend events and trade shows where you can find potential investors. You may also join various online forums on social networking sites where you can find useful tips and resources to bring your business to life.
With services-based businesses, “time” is your inventory and your biggest investment. You’ve only got a limited supply of hours in your day. However, that makes it easier to get up and running if you’ve got skills that are in demand.
#39 – Book in a Box – This company has virtual posts for various positions that pay $20 per hour. The company occasionally looks for editors, book jacket designers, and proofreaders so you have to keep tabs on the company site to see if there are any openings.
Yes, you can turn your car into a money-maker by driving for Uber and Lyft, but there are other ways to convert mileage into money as a clever side business idea. One way is to do vehicle advertising, a potential side income source of anywhere between $100 to $600 per month. Whether you own a compact sedan or a full-sized bus, your vehicle’s exterior space is prime real estate for ads. Check Wrapify, carvertise, and similar sites for more details about getting started with this business idea and for being paired up with local advertisers.
One of my friends with a background in manufacturing started a business removing waste from building sites and then he progressed into the demolition of industrial buildings. Like other construction related services, one of the keys to success is very carefully bidding for your work. You also need to make sure you get paid–general contractors can be highly successful one minute and then short on money to pay bills the next.
Many business and non-profit associations are too small to hire a full-time administrator but still have a lot of administrative work to be done. Some of the business groups I belong to, such as local chapter of The Young President’s Organization and The Harvard Business School Association of Boston, have hired an association management service which is typically a single individual or in one case a mother/daughter team. For these businesses, the management service processes membership dues and event payments, fields questions about events, arranges logistics for events, and attends events and welcomes members. Payment is usually on a monthly retainer basis.
While you might first think of parties for kids, parties for adults is a rapidly growing field. To break into this field, I would start by offering some really attractive package deals. Then I might try to upsell additional services once the parting host became more comfortable working with me, or at least on repeat engagements.
So, you start out with some stunning jewelry designs but how do you turn it into a business? One of my friends’ sisters turned her jewelry hobby into a full-time job by selling her products to a few local jewelry stores. Another woman I know built her business into a much larger enterprise…all built around a strong unifying theme. That’s the key here, success will come a lot easier if you build a distinctive overall brand, and ideally have closely matched collections within the brand.
If you have a knack for connecting with people and the willingness to take on some risk, a commission-based freelance sales role could be a great side business idea for you. Many startups seek part-time and commission-only salespeople, especially when they’re just getting started, which means you’ll often be able to make this a home based business idea. Develop your sales strategies, become an inside sales rep and perfect your cold calling skills on the side in your free time for nothing but commission, negotiate a little equity and you could profit big time if you’re pitching a solid product and the startup succeeds. Start your sales education with the acclaimed books, Secrets of a Master Closer and To Sell is Human by famed bestselling author Daniel Pink and you’ll be well on your way to getting this side business idea off the ground.
This seems like a fun and easy business and it can be very rewarding. However, it is very competitive and can be hard to break into. Interior design is also increasingly sophisticated, with software design simulation and specialized educational backgrounds becoming more common.
Not everyone wants to tell people that their business is porta potties! That’s OK, you can make good money doing this business. The key is being willing to go out and sell your services to prospective organizations. Once you line up a customer your chance of landing repeat business is huge.
What a great business. It’s like an apartment building without people, without running water, without heat and without electricity! In other words, money flowing in without the headaches! And with today’s sophisticated lock and security systems, you may be able to operate this business without any staff onsite.
It sounds too good to be true—getting paid to represent your favorite brands at events across the nation. But, if you have a friendly and outgoing personality (a growing social media following helps too), you can forge a potentially paid relationship as a brand ambassador with companies who want to reach other people within your community with this side business idea. As a Brand Ambassador, you do anything from demoing the latest technology, to passing out free swag at music festivals, to going on nationwide tours, to pumping people up as a mascot, and more. Depending upon the gig, you can expect to earn anywhere from $18-$100/hr. You can get started as early as this weekend by joining the Brand Ambassador Facebook group for your nearest major city (e.g. join the “Brand Ambassadors of Seattle” group if you live in/near Seattle). Once you’ve been approved to the group, you’ll get access to daily job postings from big brands and agencies with opportunities in your area. All you need to do is submit your resume and headshot to apply. For a step-by-step guide on how to get hired for the best gigs and the highest pay rates, I recommend checking out The Brand Ambassador Blueprint.
Despite quickly earning a promotion and establishing myself as a top performer, I felt I was supposed to be doing more. At this point, I thought to myself, “I think I can do this on my own. No, I need to do this on my own.” Once I had that realization, there was no turning back.
I’ve rented boats and bicycles and this can be a decent business. For canoes, you don’t need a waterfront location. You can rent canoes from a highly-trafficked location on the side of the road, and then provide roof racks for your customers’ cars.